One of our users' most common questions is about the difference between informational and transactional keywords. Let's break it down:
1. Informational Keywords
Definition: Keywords users typically search for information, understanding, or answers.
Characteristics:
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The intent of the searcher is to gain information or learn.
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Search results are predominantly filled with blog posts, guides, how-to articles, resources, tutorials, and other informative content.
Examples:
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"How to fix a leaky faucet?"
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"History of the electric guitar."
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"Best ways to store fresh produce."
In the platform's context: If the first page of Google's search results for a keyword only shows informational pages (like blogs or guides), then we categorize it as an 'Informational' keyword.
2. Transactional Keywords
Definition: Keywords users type in when they are closer to making a purchase or are considering a transaction.
Characteristics:
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The searchers intent is to buy, sign up, or engage in a transaction.
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Search results primarily feature product pages, category pages, service pages, or other transaction-focused content.
Examples:
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"Buy organic coffee beans online."
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"Affordable website design services."
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"Yoga mat sale."
In the platform's context: If the first page of Google's search results for a keyword predominantly features transactional pages (like product or service pages), we label it as a 'Transactional' keyword.
3. Mixed Keywords
In some cases, the line between informational and transactional intent blurs, leading to a mix of both types of content on the first page of search results.
Definition: Keywords for which the search results show a combination of both informational and transactional pages.
Examples:
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"Digital camera tips." (You might find both buying guides (transactional) and usage tips (informational) on the first page.)
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"Natural skincare." (This could lead to both informational articles on natural skincare benefits and product pages for natural skincare items.)
In the platform's context: If the first page of Google's search results displays both transactional and informational pages, we categorize the keyword as 'Mixed'.