To do effective local keyword research, there are a few essential steps to follow:
-
List Your Business Solutions
In this step, you want to come up with a list of all the products or services that your business offers, along with what your business is about.
For example, if your business is a bicycle shop:
-
Bicycle shop
-
Bicycle repairs
-
Mountain bikes
-
Bicycle accessories
-
Bicycle helmets
-
Bicycle gloves
-
Bicycle rentals
…, and the list could go on! Of course, list only those products and services that you actually offer.
-
Add Keyword Modifiers
Next, you want to modify your phrases with keyword modifiers, that fall into the following categories:
Quality: Best, Top
Price: Cheap, Cheapest, Lowest Price
Occasion: Winter/Spring/Summer/Fall, Birthday/Wedding/etc, Easter/Christmas/etc
Type: [A Product or Service your Business Offers]
Features: Same-Day Shipping, All-Inclusive, Gluten Free, etc.
Intent: Buy, Order, Reserve
-
Add Location Modifiers
The next step is to add location modifiers that explicitly mention a landmark, street, postcode, neighbourhood, town, city, county, or area, for example:
-
Greater London
-
London
-
SW1A
-
North/East/West/South London
-
City Centre London
-
Leicester Square
-
Big Ben, London Eye, etc
-
Westminster
-
Baker Street
-
Modifier + Keyword + Location Combinations
Based on the previous steps, you can now generate a large list of keyword phrases based on the modifiers, business keywords, and locations. You can also leave out modifiers or places if you want a broader term. Here are some examples:
Explicit:
-
Best bicycle shops near me
-
Top bicycle repair London
-
Bicycle shops Baker Street
Implicit:
-
Cheap bicycle rentals
-
Bicycle shops
-
Best bicycle repairs
You should now have a list of keywords that you can start using for your local SEO strategy.
Don't forget to add these keywords to the platform to view their keyword difficulty and search volume.