Acquiring new backlinks from high-quality, relevant websites is a great way to improve your domain authority. This metric plays an important role in determining your website's search engine ranking, making it a crucial element in any SEO campaign.
Within the platform, there are a couple of ways for you to find backlink opportunities and begin increasing your domain authority!
Competitor Opportunities:
A great way to find relevant and high-quality backlinks, is by taking a look at the backlinks your competitors have.
Within the platform, head to ‘Backlinks’ then to ‘Backlink Opportunities’ and click on ‘Competitor Opportunities’.
Here, you’ll find the different websites that are linking to your competitors.
Note: To get started, ensure you've added relevant competitors into the keyword research section.
What to look for in competitor backlink opportunities?
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Keep an eye on the number in the top-right corner of each competitor opportunity; it signifies the domain authority, rated on a scale of 1 to 10. The higher, the better.
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If you find a website linking to multiple competitors, it’s a good indicator that they’d be interested in linking to you as well!
Once you’ve found a website that has a good domain authority and is linking to your competitors, it’s time to outreach and get a new backlink. This will involve getting in contact with the website and agreeing on terms and pricing.
Journalist Outreach Request:
Another effective backlink building tactic is making use of journalist outreach or HARO (Help A Reporter Out) requests.
Journalists who are writing articles on a specific topic often want experts in that field to answer their questions. They send out requests and questions to get some expert insight into the subject area.
Within the platform, you are able to find journalist requests that are related to your industry or field of expertise. If you find a request you think you can answer, you can send the journalist an email straight from the platform.
If the journalist likes your response and decides to feature it within their article, you’ll receive a backlink from them. This is often a cheaper way of obtaining backlinks, as you generally pay with knowledge.